The following guidelines have been established by to govern various aspects of Advertising on the Network, which includes websites and mobile applications directed to consumers, which we refer to as the “ Consumer Properties,” and websites and mobile applications directed to healthcare professionals, which we refer to as the “ Professional Properties.” As used in this policy, the terms “Advertising” and “Advertisements” include third party banners, badges, contextual advertising, and sponsored content. The guidelines in this policy govern issues like acceptance of Advertisements by, how Advertisements are displayed on the Network, and the removal of Advertisements from the Network. has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the Network. may change this policy at any time in its sole discretion by posting a revised policy to the applicable Property.

com has sole discretion for determining the types of Advertising that will be accepted and displayed on the Network, and under no circumstances will’s acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that advertises, manufactures, distributes, or promotes the products or services.
com will not accept Advertising that, in’s opinion, is not factually accurate and in good taste.
There are certain categories of advertisements that will not permit on the Network at any time. These categories include but are not limited to the following:
Illegal, ‘objectionable’, ‘ineffective’ and/or ‘dangerous’ products ( reserves the right to determine what is ‘objectionable’, ‘ineffective’ and/or ‘dangerous’)
fraudulent, deceptive, illicit, misleading or offensive material
material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the Network
weapons, firearms, ammunition, or fireworks
pornography or related themes
tobacco use of any kind
the simulation of news or an emergency
material that directly advertises products to or is intended to attract children under the age of 13
media or messages for or that reference “M” rated video games or content
unreasonable, unlikely or extraordinary product or service claims
media messages or imagery that strobe or flash
media or messages that contain unsubstantiated “miracle” weight loss or other miracle claims of cure
advertising units that extend beyond the defined advertising space or interfere with the content or impact the readability of the content without user initiation
advertising units that do not retract to the defined advertising space upon user scroll off or do not contain a “close” or “X” for user to retract or close the ad unit/message after user initiation
advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit
com recognizes and maintains a distinct separation between advertising and sponsored content and editorial content. All Advertising or sponsored content on the Network will be clearly and unambiguously identified. will not allow any Advertising on a Consumer Property that is not identified with the label of “Advertisement,” “From Our Sponsor” or a similar designation, or on a Professional Property that is not identified with the label of “Advertisement,” “Information from Industry,” “From Our Sponsor” or some similar designation indicating that the content is being provided by or on behalf of the sponsor.
A click on an Advertisement may only link the end user to the third-party advertiser’s site or to relevant sponsored content area on a Property.
com retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on applicable Properties based on delivered search results. Content listed in search results is displayed with its source, e.g., “ News” or “Journal Article.” If sponsored content appears in the search results, it is labeled as “ Sponsor” on the applicable Consumer Properties and “Industry Information” on the applicable Professional Properties so that users can make informed decisions about the content they wish to view. In addition, provides a separate area on the search results page of applicable Consumer Properties labeled “ Sponsors” or “Featured Sponsor on” in which sponsors and advertisers may purchase space to list their content or advertising.
As described in the “Ads by Google” hyper link in the Ads by Google section on applicable Consumer Properties Search pages, these “Ads by Google!” are listings that have been purchased by companies that want to have links to their websites appear adjacent to search results in response to specific terms. may receive payment from Google in connection with displaying the sponsored link results on these Consumer Properties or based on clicks on these links.
While third party (sponsor or advertiser produced) content must adhere to this Advertising Policy, labeling of sponsored content on the Consumer Properties is governed by Our Sponsor Policy, which describes how we label information from our Sponsors and the steps we take to help our end users understand the differences between content and sponsored content.
Advertising on the Professional Properties may not link directly to a registration/email capture page. Any user registration or email capture pages resulting from an ad click on a Professional Properties must be, at minimum, two clicks away from the original Advertisement. The Professional Properties will not run Advertising that requires registration and/or log-in in order to view a significant portion of the content of the Advertising or the related site. reserves the right to determine what level is ‘significant’.
com reserves the right to approve whether it will accept, reject, cancel, or remove at any time any Advertising from the Network for any reason and will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any Advertising, together with an explanation following the rejection, cancellation, or removal. cannot provide any assurances that client programs or components will perform without error on all platforms, including websites, mobile devices and Apps.
It is the Advertiser’s responsibility to comply with all domestic and foreign laws and regulations applicable to its Advertising within the Network (and to include all legally required legends, disclosures and statements in such Advertising), including without limitation the current FDA guidelines for Direct to Physician (DTP) and Direct to Consumer (DTC) advertising. will not monitor compliance with such laws and regulations. However, reserves the right to review all Advertising for compliance with applicable laws and regulations and, if becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, may remove the Advertising from the Network.
No Advertising on the Network shall include any pixels, tags, flash containers or any other type of information collection software code or shall place any beacons, cookies or other information collection devices on the browsers of users of the Network unless expressly approved in writing by No personally-identifiable information may be collected from any user of the Network without the express written consent of and the express opt-in consent of such user. No non-personally-identifiable information that is collected from a user of the Network may be linked to any personally-identifiable information available to an Advertiser without the express written consent of

Last Updated: Avril 22, 2016
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